NASCAR has rejected Xfinity Series driver Brandon Brown’s sponsorship deal with cryptocurrency meme coin LGBcoin, which is a reference to the “Let’s Go Brandon” phrase, his team acknowledged to CNN on Wednesday.
NASCAR’s refusal to allow the LGBcoin.io sponsorship to be on Brown’s number 68 car was first reported by FOX Sports and The Athletic. Brown announced the sponsorship deal last Thursday and posted a video of the car on social media.
“NASCAR did not speak with Brandonbilt Motorsports prior to making their decision to rescind the approval and multiple attempts to set-up a conversation to address this matter went unacknowledged,” Max Marcucci, Brandonbilt Motorsports spokesperson said in a statement
“The bottom line is that Brandonbilt Motorsports followed the standard process for sponsor and paint scheme approval and received approval from a NASCAR official empowered to make those decisions, and who makes those decisions on a regular basis. This official then confirmed and reiterated that we had received approval in a phone conversation after the announcement was made.
“We are disappointed that NASCAR leadership has chosen to rescind approval of this sponsorship and feel they should have the confidence to own their decision to backtrack and not gaslight a team or a driver.”
“Like every team, we rely on productive and friendly working relationships at all levels of NASCAR. Unfortunately, NASCAR leadership’s handling of this situation now threatens to strain our relationships and places us in an incredibly awkward position, yet again.”
NASCAR did not comment publicly, but a NASCAR official reportedly told Axios on Wednesday that “no form of this derogatory and vulgar euphemism would be allowed on any paint scheme or sponsorship.”